Generate Leads - To Your Blog

How easy is it to generate leads to your blog? Creating a blog authority requires hard work and dedication. The overall purpose of all business marketers is to generate leads and create income. Creating realistic goals while remaining focused on attaining them, will yield much greater results.
One of the first lead generation techniques to carry out will be determining your "why".  Complete a personal assessment, conclude whether article marketing is a task you are ready to take on.  Article marketing for SEO (search engine optimization) will need work and dedication.
In order to create an authoritative blog presence, find something you are passionate about. This is extremely important, due to the amount of time you will be investing in research and content creation.  Finding a niche you are passionate about, will help in keeping your degree of excitement and dedication.

Generate Leads - Proper Keyword Research

Proper keyword research will yield the greatest results to generate leads. Time commitment will be required for keyword research. Some keywords will need more time, while others less. The main difference will be the competition within each word. Finding an ideal keyword or phrase within popular keywords, will be more difficult to find.  Steps to take in finding an ideal keyword are:

• finding keywords with mid to high search volume - the higher the number of searches, the higher the level of competition
• page ranks of the top 10 sites for your chosen keyword - page rank is the level of authority Google has assigned
• page optimization (SEO) and number of back links to that page
• commercial intent based on the average CPC (cost per click - a high CPC deemed a buyers keyword)

Once you have done your keyword research and find the "golden nugget" it is time to begin creating content surrounding that keyword.  The sole purpose is to gain targeted traffic to your site.

Generate Leads - Article Creation

Creating content to generate leads is the sole purpose of the research. In order to fully optimize the keyword and receive the greatest results, the structure of your article should consist of:

• a catchy title - utilizing the keyword and grabbing attention
• first paragraph should present a question or problem
• body of the article should outline the benefits, a solution and answer
• strong call to action offering the solution through your product or services, also offering the ability to add a capture page and link back to your site.

Creating articles to generate leads may seem a long and sometimes tedious task due to the research. The goal and focus with these lead generation strategies, will cut needing to buy leads. Properly researched and written, the goal is to generate leads through Google organic searches.

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Targeted Traffic
Lead Generation Strategies
Lead Generation Techniques
Article Marketing For SEO
Finding A Niche