If you like many others have lost your sense of direction in this video age, there's help right around the corner. Don't shy away from it, embrace it and learn it. Many reasons to use video technology:
- video marketing is more appealing to the audience than traditional text marketing
- the internet is the information super highway, you MUST learn to drive in this traffic or you WILL be run off the highway
- audio and video are quickly consuming the internet and changing the way people are communicating
Your Quest To Higher Learning Of Video Technology
There's no better place to search for "how to" videos, than on YouTube! YouTube being one of the fastest growing websites on the internet, has ranks as the number two search engine. YouTube hosting an array of informative videos also boasts a variety of other categories to choose from. If you need additional reasons for choosing YouTube?- it's FREE
- once you've created your content, it can be easily integrated with social media
- YouTube is the most watched and most video sharing site
Effectively Implementing Video Technology
Once your video marketing campaign starts, you should become more and more comfortable in front of the camera and addressing your target audience. Connecting with your audience is vital. Try being engaging but don't be overly "rehearsed", just be yourself. Some may never be comfortable in front of the camera, don't fret; out source the video creation. While marketing on YouTube, keep in mind :- do your research first, stand out from the flood of videos loaded EVERYDAY, EVERY HOUR
- have a title that will be ranked by the search engines
- offer something of value, help, educate
- your audience needs to be aware of who you are, what you are offering and why you are "special"
- your passion should come accross to your audience, your "why" you believe, connect on a personal level
- don't pitch or try to sell your products, offer something of value, something "free"
- have a clear "call to action"
- get your free ....
- join my mailing list now
- visit my website for additional information
- customization of your channel
- you can add descriptions, annotations, and other features to your videos
- shared a videos, now linked to you, your customers directed back to you
- ability to place a subscription widget on your blog/website, increasing viewers
- the embed code can be placed throughout social media, still linking back to you
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